Global Team Collaboration.
Channel Campaign Execution.
All Managed In One Place.
Increase global reach with flexible retail partner marketing.
Global reach with retail partners should be easy and scalable. It’s not. There are many stakeholders and teams, executing in silos, each adding time, cost, and complexity to the execution.
Central Marketing
WW Retail Team
Regional Teams
Country Teams
Account Managers
Retail Partners
Customers
From a budgetary and revenue standpoint, this was a highly predictable program, that impressed management. It was definitely recognized as a best practice. Our worldwide OEM group is now looking at how it can replicate our results.
Windows Marketing Lead for the Microsoft US OEM Team
One place for assets, guidance, devices
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It is crucial for all parties in the merchandising chain to leverage assets developed by the main brand, because they are proven to be successful and have been tested thoroughly. You get to leverage these assets while making them available to your regional leaders and partners. Metadata management features are included.
Centralized asset text and image localization
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Rather than leveraging multiple agencies and touchpoints across the globe, mFLEX.io offers a single platform to manage localized assets on a global scale, with unsurpassed distribution capabilities. This means agency cost-savings that can be redistributed to ROI-driving campaign budgets.
Asset upload, review and approvals
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mFLEX.io offers so much more than your typical Digital Asset Management (DAM) solution. mFLEX.io gives you a comprehensive platform to manage, edit and distribute all your corporate assets and collaborate with worldwide teams and partners.
Asset production and co-marketing
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While most assets get created at a global brand’s headquarters, they only become useful once they are enabled to be deployed globally, in collaboration with distributors and partners. Whether a partner takes a digital asset “as is” for advertising purposes or adjusts it to reflect their specific offers, their imagery or their localized context, mFLEX.io allows partners to create their own localized campaigns and offers, all within the brand guidelines.
Secure sharing and downloads
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Compliance and security are critical to us and to our clients. We make sure that all assets and access rights are accesses securely and compliant. At the same time, we make it easy for assets to be accessible to whomever needs to leverage and deploy them.
Analytics and execution excellence
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We pride ourselves on going deep with clients. That also means going deep in term of understanding what they are solving for, what they are trying to accomplish, and tracking the corresponding metrics. We do it, so you don’t have to. Across geographies, countries, assets, languages and target audiences.
Retain Institutional knowledge and insight for full value chain
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Avoid the loss of institutional knowledge by maintaining, in a single location, all the assets you have developed and deployed in the past. If a new person comes in, they will have full visibility to what has been used in the past, what has worked, and what is currently available.
Dedicated team for Services and change management
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mFLEX.io has a team of industry experts ready to support you and your timelines for creating campaigns and offers. We work very selectively with a few top global brands where we can have the most impact. Our mindset and operational rigor helps provide top-shelf service and support to the clients we partner with.
Video Transformation and Localization
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Beyond traditional translation services, we have build capabilities that allow you to seamlessly customize video assets so they can be used around the globe, regardless of language or culture, at the push of a button.
Campaigns Co-Creation with Partners
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One major aspect of our platform is to enable an effective collaboration with the brand, partners, resellers and retailers. To that end, our platform provides partners the flexibility they need to make corporate branded assets work for their country, their market, their customers, and meet their digital needs. This includes the ability to resize assets within the mFLEX.io platform to meet local advertising and website requirements.
No agency time or money used, while delivering dynamic content creation, localization and customization.
Improve Cross Cultural Collaboration
Higher local team satisfaction
Reduce loss of institutional knowledge
Visibility and positive accountability increases trust across stakeholders
Increase Campaign Quality And Brand Protection
Consistency in branding
Flexibility for regions and channel
Brand protection - control the brand while keeping flexibility and speed
Achieve Cost Optimization
Reduce spend with agencies by moving agency budget to campaign execution activities
Reduce vendor dependencies by having fewer solutions
Move cost from expensive to low-cost agencies
Obtain GTM Agility In A Global Market
Reduce time to market, from HQ to region to channel/retailer
Unlock regional resources for other tasks
Adjust faster to changes in market conditions
We think you’ll like what you hear when you talk to us
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