From a budgetary and revenue standpoint, this was a highly predictable program, that impressed management. It was definitely recognized as a best practice. Our worldwide OEM group is now looking at how it can replicate our results.
Windows Marketing Lead for the Microsoft US OEM Team
It is crucial for all parties in the merchandising chain to leverage assets developed by the main brand, because they are proven to be successful and have been tested thoroughly. You get to leverage these assets while making them available to your regional leaders and partners. Metadata management features are included.
Rather than leveraging multiple agencies and touchpoints across the globe, mFLEX.io offers a single platform to manage localized assets on a global scale, with unsurpassed distribution capabilities. This means agency cost-savings that can be redistributed to ROI-driving campaign budgets.
mFLEX.io offers so much more than your typical Digital Asset Management (DAM) solution. mFLEX.io gives you a comprehensive platform to manage, edit and distribute all your corporate assets and collaborate with worldwide teams and partners.
While most assets get created at a global brand’s headquarters, they only become useful once they are enabled to be deployed globally, in collaboration with distributors and partners. Whether a partner takes a digital asset “as is” for advertising purposes or adjusts it to reflect their specific offers, their imagery or their localized context, mFLEX.io allows partners to create their own localized campaigns and offers, all within the brand guidelines.
Compliance and security are critical to us and to our clients. We make sure that all assets and access rights are accesses securely and compliant. At the same time, we make it easy for assets to be accessible to whomever needs to leverage and deploy them.
We pride ourselves on going deep with clients. That also means going deep in term of understanding what they are solving for, what they are trying to accomplish, and tracking the corresponding metrics. We do it, so you don’t have to. Across geographies, countries, assets, languages and target audiences.
Avoid the loss of institutional knowledge by maintaining, in a single location, all the assets you have developed and deployed in the past. If a new person comes in, they will have full visibility to what has been used in the past, what has worked, and what is currently available.
mFLEX.io has a team of industry experts ready to support you and your timelines for creating campaigns and offers. We work very selectively with a few top global brands where we can have the most impact. Our mindset and operational rigor helps provide top-shelf service and support to the clients we partner with.
Beyond traditional translation services, we have build capabilities that allow you to seamlessly customize video assets so they can be used around the globe, regardless of language or culture, at the push of a button.
One major aspect of our platform is to enable an effective collaboration with the brand, partners, resellers and retailers. To that end, our platform provides partners the flexibility they need to make corporate branded assets work for their country, their market, their customers, and meet their digital needs. This includes the ability to resize assets within the mFLEX.io platform to meet local advertising and website requirements.