mFLEX.io is an innovative cloud collaboration platform that transforms the way multinational brands collaborate to build, localize, customize, optimize, and deliver retail partner campaigns. It was founded by Dan Frumin, a seasoned entrepreneur and former Microsoft executive with over 30 years of channel and campaign expertise, including two decades of consultancy work for Fortune 100 companies around their global campaign and channel strategies.
The precursor to mFLEX.io began in 2021 when Dan and his team were hired by Microsoft Retail to execute their global campaigns. Collaborating closely with the Microsoft team, they started developing a SaaS workflow management platform built on top of Azure. The success and continued partnership with Microsoft Retail led Dan to establish a separate Stealth product-oriented company, which has now experienced a 10-fold increase in the number of employees and revenue, resulting in the official public launch of mFLEX.io.
mFLEX.io empowers multinational brands to work together more effectively and securely than ever before by providing a cloud collaboration platform that enables global marketing teams and their retail partners to seamlessly collaborate on building dynamic campaigns and offers (static and video) tailored to the needs of each market while maintaining consistency and brand integrity.
mFLEX.io is an innovative solution that represents the future of campaign management for multinational brands. With it’s powerful features and intuitive interface, mFLEX.io is poised to become the go-to platform for global brands looking to collaborate more effectively and achieve better results from their campaigns.
Throughout, they acted like part of the team, not like a vendor. They strategized right along with us and gave us turnkey implementation. Quite a few vendors approached us about supporting this program, but no other marketing company has the mFLEX.io skill set. mFlex is an integral part of our success.
Windows Marketing Lead for the Microsoft US OEM Team